I read an interesting
New York Times article about the movie industry and how its trying to keep with up with consumers. The goal is they don't want to be harmed like the music and newspapers industries have been. Netflix has, however, hurt the industry some. People want to save cash and don't really care about owning DVDs anymore.
When I was younger it use to be like a competion of who had the most CDs, DVDS or VHS tapes. But that fad quickly became uncool. We would have pride in spending 300$ on a DVD set and put it on display. Now we have nothing, how do you display a digital copy of something? You can't so it's not important to us consumers anymore.
Disney is starting something called, Keychest. Keychest really suprised me because I would think the company would loose money by doing this. It actually saves you money because Disney tracks your digital purchases. You have the ability to watch a movie on your cell phone and finish it on demand on your tv. Thats pretty cool and flexible. I really like that idea.
Hopefully, all the companies follow. So that when you purchase a movie you own the rights to it in any form. Companies want this, they want us to have a way to still display that special collectors edition or whatever they would call it. They don't want us to give up on movies no matter what form they may come in. They don't want people to stop purchasing. They want that special charm that use to drive us to buy that movie.
Why don't we care anymore? Maybe because we realized we can get it cheaper, and we have less space by not storing it in our house. I don't think its as special though because we don't physically have it. I never buy movies anymore and if I do I watch it once and thats it. So whats the point of spending that money when I can get it on demand cheaper?
Its so amazing how what use to be special to us turned into clutter and none sense. I wonder what comes after digital? Or is digital here to last? Look how fast we went from VHS to DVD to Blu-ray. When is digital going to change? How can the movie industry keep up when everything is constantly changing formats and we demand new things. I believe the only way is that we know when we purchase a movie, we own those rights for life and can get it however we want. But that option would probably come at a very expensive price for the consumer. Why would we want to pay that? We aren't the ones who care about owning it, its the movie industry that is wanting us to care.