With everything going on in the world I found an interesting blog on CNN.com.
A bill was recently passed to require tv ads to be at the same level as programs. Uh what? Who cares. I just fastforward if I can or press mute. "CALM" (Commericial Advertisement Loudness Mitigation Act), is just another dissapointed for advertisers. First DVRs, now, no one will be hearing their ads. Or maybe not, maybe people will think their show is still on and jump back to the TV and find an ad instead. We know when the TV volume lowers that our show is back on. Now we wont, so we will have to keep checking in. So in the long run this could potentially help the advertisers.
I hate ads, espicially since we pay for tv anyway. The more technical the world becomes the more advertisers have to quickly adjust or they loose out. Are we actually just making them stronger? Or will they begin to pull out of TV ads just like in newspapers because we have DVRs, or we wont hear slogans anymore, or how about we many people just don't watch tv anymore. Lets face it, most people don't have time for TV.
I agree, I hate ads. Everytime I see one on TV, in the newpaper or online I turn away from it because half the time they aren't anything of interest. Now however, if I do see one that I like I will take a look, but most times I'll either change the channel when an ad comes on, mute it or just tune it out. I think you are right, I think that we will see ad companies start pulling out of TV, newspapers and computers. I also think that the only places you will see ads are on the billboards around town or in the big city.
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